From Struggling to Scaling: How a California Dispensary Unlocked 219% ROI with NXTeck
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Industry
Cannabis Retail
A premier California-based dispensary came to NXTeck with a critical problem: three of their locations were underperforming, and one in particular was struggling to generate walk-in traffic and online orders. The stakes were high — stagnant growth, wasted ad spend, and increasing competitive pressure. They needed a solution that could deliver both visibility and results. NXTeck stepped in with a data-driven approach, and over the course of 9 months, the dispensary invested $14,500, generating over $31,000 in revenue — a 219% ROI that helped reverse the trend and reignite growth at the local level.
Product usage
AdEQ, ShopEQ

About our Customer
In California’s overcrowded cannabis market, a dispensary was slipping at three key locations — with flat online orders, falling foot traffic, and growing pressure to prove ROI. Traditional programmatic efforts failed to deliver. NXTeck and ShopEQ changed that with real-time shopper insights, clear attribution, and behavioral data that pinpointed what was driving growth. The result: a shift from guesswork to precision marketing — and the clarity to scale smarter and reclaim market share.
The Challenge
Before partnering with NXTeck, the client was facing serious roadblocks that threatened their ability to compete and grow effectively.
- Lack of visibility into customer behavior left the team guessing — outdated tracking and poor attribution made ad spend optimization unreliable and risky.
- Inconsistent ROI across campaigns revealed targeting inefficiencies, draining resources in a market where precision and speed are critical.
- Unclear outcomes and stalled growth signaled the need for more than another marketing tool — they needed NXTeck’s data-driven strategy to deliver clarity, consistency, and measurable results.
The Solution: Revolutionizing Cannabis Retail Marketing with Precision Intelligence
To overcome entrenched performance gaps and ignite sustainable growth, the client executed a bold, data-driven transformation—powered by shopEQ and AdEQ. This wasn’t just optimization; it was a marketing revolution that redefined how cannabis brands engage, convert, and scale.
- Reimagined audience segmentation to tap into high-value, previously overlooked demographics.
- Geo-targeted refinements boosted performance in underperforming regions, turning weak spots into growth engines.
With AdEQ, the client moved beyond intuition to systematic creative excellence:
- A/B tested tailored creatives for distinct personas—local shoppers, value-seekers, and older consumers seeking wellness solutions.
- Retired stale assets and launched high-impact evergreen and seasonal creatives, reducing fatigue and driving deeper engagement.
The Results
For this California dispensary, stagnant growth and underperforming campaigns created mounting pressure on both revenue and leadership confidence. Partnering with NXTeck delivered the breakthrough they urgently needed.
By realigning their strategy around data-driven insights, the dispensary was finally able to move out of reactive mode and into a position of control. What began as a recovery effort quickly became a scalable growth engine — powered by precise tracking, refined audience targeting, and optimized creative that resonated with real customers.
With ongoing optimization and close collaboration, performance stabilized and steadily improved, offering much-needed clarity in a volatile, competitive market.
Most importantly, the dispensary not only saw a significant boost in revenue, but also found relief in knowing their marketing efforts were finally working — laying a strong foundation for long-term customer value, loyalty, and retention.
Performance Summary:
- Ad Spend: $14,501
- Revenue Generated: $31,758
- Return on Investment (ROI): 219%
- New Customer Growth: Sustained weekly gains with insight into performance by tactic
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