From Struggling to Scaling: How a California Dispensary Unlocked 219% ROI with NXTeck

The Challenge

Before partnering with NXTeck, the client was facing serious roadblocks that threatened their ability to compete and grow effectively.

• Lack of visibility into customer behavior left the team guessing — outdated tracking and poor attribution made ad spend optimization unreliable and risky.
• Inconsistent ROI across campaigns revealed targeting inefficiencies, draining resources in a market where precision and speed are critical.
• Unclear outcomes and stalled growth signaled the need for more than another marketing tool — they needed NXTeck’s data-driven strategy to deliver clarity, consistency, and measurable results.

The Solution: Revolutionizing Cannabis Retail Marketing with Precision Intelligence

To overcome entrenched performance gaps and ignite sustainable growth, the client executed a bold, data-driven transformation—powered by shopEQ and AdEQ. This wasn’t just optimization; it was a marketing revolution that redefined how cannabis brands engage, convert, and scale.

• Reimagined audience segmentation to tap into high-value, previously overlooked demographics.
• Geo-targeted refinements boosted performance in underperforming regions, turning weak spots into growth engines.

With AdEQ, the client moved beyond intuition to systematic creative excellence:

• A/B tested tailored creatives for distinct personas—local shoppers, value-seekers, and older consumers seeking wellness solutions.
• Retired stale assets and launched high-impact evergreen and seasonal creatives, reducing fatigue and driving deeper engagement.

The Results

For this California dispensary, stagnant growth and underperforming campaigns created mounting pressure on both revenue and leadership confidence. Partnering with NXTeck delivered the breakthrough they urgently needed.

By realigning their strategy around data-driven insights, the dispensary was finally able to move out of reactive mode and into a position of control. What began as a recovery effort quickly became a scalable growth engine — powered by precise tracking, refined audience targeting, and optimized creative that resonated with real customers.

With ongoing optimization and close collaboration, performance stabilized and steadily improved, offering much-needed clarity in a volatile, competitive market.

Most importantly, the dispensary not only saw a significant boost in revenue, but also found relief in knowing their marketing efforts were finally working — laying a strong foundation for long-term customer value, loyalty, and retention.

Performance Summary:

• Ad Spend: $14,501
• Revenue Generated: $31,758
• Return on Investment (ROI): 219%
• New Customer Growth: Sustained weekly gains with insight into performance by tactic