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How a Massachusetts Dispensary used NXTeck's Breakthrough Strategy to Drive 921% ROI in 90 Days

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Industry

Cannabis Retail

In Massachusetts, a top dispensary faced the same challenge plaguing the industry: ad spend with no accountability, traffic with no visibility, and missed customers who never returned. Then they deployed ShopEQ and AdEQ — a game-changing stack built on real cannabis consumer behavior. The results? 921% ROI, 38% more online orders, and a 62% lift in foot traffic. This wasn’t guesswork — it was precision retargeting and real-world strategy fueled by actual foot traffic data. This dispensary proved what’s possible when marketing is powered by reality, not assumptions. The future is measurable. The edge is real.

product usage

AdEQ, ShopEQ

info.newfrontierdata.com/shopeq-get-started
$10,144
Total Spend
$75,321
Total Revenue
921%
ROI
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About our Customer

This dispensary had hit a wall. Despite their commitment to growth and a strong digital presence, they were battling ad fatigue, unpredictable returns, and no clear picture of who their customers were — or how to bring them back.

They knew the stakes were high. In a state as competitive and regulated as Massachusetts, every dollar had to work harder. Guesswork wasn’t an option.

That’s when they partnered with NXTeck.

What they needed was bigger than a better ad — it was a total marketing transformation. One that would help them understand their audience, target with precision, and turn real consumer behavior into real revenue. With NXTeck, they finally found the clarity to scale smarter, not louder.

The Challenge

In a saturated market, this Massachusetts dispensary hit a familiar wall: spend was rising, but growth was stalled. The root cause wasn’t just poor performance — it was a complete lack of visibility.

  • No clear distinction between first-time and returning customers
  • Ad fatigue and inconsistent return on ad spend
  • Wasted budget due to untargeted, one-size-fits-all messaging
  • Limited ability to connect digital campaigns to real-world revenue
  • A fragmented data stack that blocked full-funnel performance insight

What they needed wasn’t just better ads — it was a strategic overhaul powered by data, clarity, and precision.

 

The Solution

To move beyond stagnant returns, the dispensary adopted a precision full-funnel strategy built for the complexities of the Massachusetts market. With NXTeck, every campaign became smarter, faster, and more profitable.

What we implemented:

  • AdEQ-powered testing to optimize imagery, offers, and targeting in real time
  • Shortened attribution window from 7 days to 48 hours for faster, more accurate insights
  • Advanced retargeting tactics to re-engage high-intent and lapsed visitors
  • Continuous optimization fueled by live performance data

The Results

The campaign didn’t just perform — it redefined what’s possible in cannabis marketing.

  • Generated a 921% ROI, driven by a full-funnel creative strategy aligned with real customer intent
  • Increased online transactions by 38% and boosted foot traffic by 62%, proving direct impact on both digital and in-store sales
  • Top-performing segments, including retargeting audiences and discount shoppers, were uncovered through ShopEQ insights and drove the highest engagement and revenue
  • Targeted awareness ads delivered a measurable surge in new customer acquisition
  •  Retargeting and cart abandonment creatives delivered conversion rates that outpaced benchmarks, turning missed opportunities into revenue
  •  Most importantly, the campaign validated the long-term value of audience segmentation and strategic creative alignment as the cornerstone of sustainable growth

Key Performance Highlights:

  • ROI: 921%
  • Online transaction growth: +38%
  • Foot traffic increase: +62%
  • Top-performing ad tactic: Recapture ads (highest CTR) and re-engagement (highest revenue)
  • New customer acquisition: Driven by awareness of creatives
  • Early LTV insight: Strong re-engagement from past visitors suggests high retention

Don’t settle for guesswork and wasted spend. Start with ShopEQ + AdEQ

Get Started