From Ad Spend to Impact: How NXTeck Drove 957% ROI and $80+ Carts in Just 90 Days

The Challenge

This operator wasn’t lacking effort—they were lacking control.

Across both markets, key performance gaps were slowing growth and inflating cost:

• No visibility. They couldn’t see what was working—or why. Attribution was broken.
• Unscalable wins. Success in one market couldn’t be replicated in others. Growth hit a ceiling.
• No live feedback loop. Without real-time reporting, there was no way to pivot or optimize mid-flight.

They needed a partner who could bring clarity, precision, and repeatable performance. That’s where NXTeck came in.

The Strategy

The client didn’t need more ads—they needed precision, accountability, and scalable impact. NXTeck delivered.

• ZIP-code level targeting with intent. Campaigns were geo-mapped across all locations to reach high-propensity shoppers exactly where they live, browse, and buy.
• Behavior-first segmentation. We built audiences using real purchase signals—past visitation, cannabis interest, and intent data—to eliminate waste and drive ready-to-convert traffic.
• Creative engineered for performance. Messaging was localized per market and optimized mid-flight. Underperforming creatives were cut. Top drivers were amplified. Terms like “weed” and “cannabis” lifted CTR and qualified clicks.

This was precision marketing built for retail ROI. Every dollar spent was tracked, tested, and tied to outcome.

Key Takeaways 

• Direct cannabis language drives results. Creatives using terms like “weed” and “cannabis” consistently lifted click-through rates and qualified traffic more effectively than generic messaging.
• Creative agility prevents waste. Real-time testing and in-flight optimization kept engagement high, reduced fatigue, and ensured budget was always aligned with top-performing assets.
• Market-level transparency fuels smarter strategy. Granular, location-specific reporting enabled fast, confident decisions—accelerating what worked and eliminating what didn’t.

From Spend to Scale: ROI That Redefined What’s Possible

NXTeck didn’t just outperform expectations—it delivered campaign efficiency that turned media dollars into measurable, repeatable growth.

• 527% average ROI, peaking at 571%. Across the 3-month campaign, returns consistently exceeded industry benchmarks, proving both scalability and staying power.
• 957% ROI in their formerly struggling MS location. A $5.4K investment drove $50.8K in revenue—clear evidence of what precision targeting and localized creative can deliver.
• 60%+ higher CTR than industry average. With a 0.13% campaign-wide CTR (vs. 0.08% benchmark), NXTeck’s strategy proved its ability to cut through and convert.
• Top creative tripled engagement. One ad hit a 0.24% CTR—3X the norm—thanks to targeted messaging and bold, buyer-aligned visuals.
• $79.87 average order value in one Missouri location. High-value traffic wasn’t just visiting—they were spending.
• Localized ads drove real revenue. One Missouri creative, tailored based on ShopEQ data, generated $7,725 alone - proving that when creative reflects local culture, results follow.

Strategic Market Wins That Drove Scalable Growth

• Their formerly struggling Missouri location led with efficiency and impact. This market consistently exceeded ROI benchmarks, fueled by top-performing creative and a clear match between message and market.
• The Arizona location unlocked new engagement. May performance surged thanks to bold visual assets and elevated CTRs, marking it as a growth-ready market for future investment.
• Their second Missouri location captured high-value transactions. With the highest average order value and strong response to direct messaging, this audience proved both engaged and profitable.

While June reflected a modest seasonal dip, the campaign closed with over 5X return on ad spend and increased their impression count by 200,000 to accelerate future momentum. This wasn’t just a win—it was a launchpad.