849% ROI: The Strategic Targeting Breakthrough That Transformed Cannabis Marketing in Nevada

The Challenge

• Despite steady online sales, in-store growth was stalling, with foot traffic slowing 
• Outdated audience segmentation and creative fatigue caused a decline in CTRs and overall campaign engagement
• Operating in a highly saturated cannabis market, the dispensary struggled to maintain momentum or reach new audiences
• It became clear that a refreshed, data-driven strategy was needed to bridge the gap between digital investment and real-world results

The Solution

Audience Segmentation & Retargeting Overhaul

• Revamped outdated targeting with real-time audience segmentation, focusing on high-intent users actively searching for dispensary products
•  Introduced dynamic retargeting to re-engage past site visitors and boost both online and in-store conversions, with special attention to underperforming locations

Creative Refresh with Cannabis-Specific Messaging

• Replaced underperforming ads with high-impact creatives featuring cannabis-relevant visuals and offers
• These updated creatives more than doubled industry CTR benchmarks, reigniting user interest and performance across all store locations

Seasonal Campaigns & Data-Driven Optimization

• Launched timely seasonal promotions to align with major holidays and shopper behavior
• Leveraged continuous campaign monitoring to make real-time adjustments to placement and bidding, prioritizing top-performing segments

In-Store Foot Traffic Strategy

• Used regional location data to optimize campaigns by store, focusing on boosting traffic at two main locations while addressing lags at others
• These localized campaign adjustments led to a measurable increase in foot traffic and in-market engagement

The Results

• NXTeck’s strategy turned early performance challenges into a high-growth opportunity, unlocking momentum across both digital and in-store channels
• By March 2025, the dispensary hit a record-breaking 849% ROI
• Online transactions surged, while targeted local efforts drove a notable increase in foot traffic, especially at previously underperforming locations
• The combination of seasonal campaigns, refreshed targeting, and dynamic retargeting steadily brought in new, high-intent customers
• Early success with new audience segments pointed to growing lifetime value and long-term brand loyalty

Performance Summary:

• Spend: $59,891
• Revenue: $508,000
• ROI: 849% 
• New Customer Growth: Increased through refined segmentation and seasonal campaign engagement
• Top-Performing Tactics: Retargeting and cannabis-specific creative drove the highest engagement
• Early LTV Indicators: Strong engagement among newly acquired segments suggests long-term value potential

Client Quote: 

"Working with NXTeck has been great for our business. From day one, their customer service has been exceptional—always responsive and genuinely invested in our success. ... They consistently deliver realistic results that are backed by sound, reasonable data, giving us confidence in our decisions.... Their feedback is insightful, helping us refine our approach, and they consistently offer strong, strategic recommendations that have made a real difference in our performance...Highly recommend NXTeck to anyone looking for a reliable, results-driven partner!"

 – Marketing Director, Nevada Dispensary