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The U.S. Cannabis
Homegrow Market

Motivations, Processes, and Outcomes



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What we know: 
The expansion of legal cannabis in the U.S. has ushered in a new era of opportunity for home cultivation, with participation rates higher in fully legal markets (7%) than in medical (5%) or illicit (4%) markets.

Why this matters: 
As more states transition to fully legal markets, more adults will take up homegrowing for the first time, and retail spending on supplies could reach nearly $4B by 2030. The scale of the homegrow market’s output underscores the important additive role that residential cultivation plays in the national cannabis supply.

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