---
title: Motivations for use and Consumer Behavior
description: Having a medical cannabis card isn't the best indicator of consumption motivation. Many consumers in adult-use markets use cannabis for therapeutic reasons without a medical card...
image: https://info.newfrontierdata.com/hubfs/Motivations-Research%20Brief_Page_1.jpg
---

[![NFDLogo-2](https://info.newfrontierdata.com/hs-fs/hubfs/NFDLogo-2.png?width=200&height=115&name=NFDLogo-2.png "NFDLogo-2")](https://newfrontierdata.com/)

# Motivations For Use & Consumer Behavior

Our research reveals that having a medical cannabis card isn't the best indicator of consumption motivation. Many consumers in adult-use markets use cannabis for therapeutic reasons without a medical card, while some in medical-only markets get medical cards but also use cannabis recreationally. Their 2023 Consumer Survey shows 53% of consumers use cannabis for both medical and recreational purposes, while 32% are purely recreational users, and 15% are strictly medical. The study also found that medical users are more likely to consistently buy from the same source, underscoring the need for reliable products for medical consumers.

![Motivations-Research Brief_Page_1](https://info.newfrontierdata.com/hs-fs/hubfs/Motivations-Research%20Brief_Page_1.jpg?width=600&height=776&name=Motivations-Research%20Brief_Page_1.jpg "Motivations-Research Brief_Page_1")

### Download Your Free Research Brief