Consumption Preferences and Consumer Characteristics

As the cannabis market evolves, the range of product offerings expands rapidly, fueled by advancements in technology related to emulsion, breeding, and ingestion methods. This diversification naturally leads to varied consumer preferences. Despite this evolution, cannabis marketing has predominantly concentrated on young men as the primary target demographic. This report delves into the distinct consumption habits of three consumer groups: those who exclusively smoke cannabis, those who utilize a combination of smoked and non-smoked methods, and those who prefer non-smoked products such as edibles and tinctures. By examining their demographics, consumption patterns, and shopping behaviors, this research highlights the necessity for brands to adopt a nuanced understanding of today’s cannabis consumers to effectively cater to their preferences and enhance the overall cannabis experience.