Skip to content

1,395% ROI in a Saturated Market? This Maryland Dispensary Did It by Targeting Smarter

elsa-olofsson-JZqYlJcuGm8-unsplash (1)

Industry

Cannabis Retail

Summary

By partnering with NXTeck, this dispensary shattered expectations, delivering nearly 1,400% ROI and record-breaking online sales. ShopEQ and AdEQ exposed previously invisible revenue opportunities, with cart abandonment segments and high-intent shoppers driving the most profitable returns. Their July 4th campaign dominated in engagement, proving the model works in high-stakes retail windows. More importantly, the campaign didn’t just chase short-term wins — we redirected the strategy toward long-term customer acquisition and sustainable growth. In a market where every dollar must prove its value, this kind of clarity and performance is not just rare — it’s revolutionary.

Key Solutions

AdEQ, ShopEQ

info.newfrontierdata.com/shopeq-get-started
$73,511
Total Spend
$1.02m
revenue
1,395%
ROI
2 a tablet displaying products, while two staff members assist

About our Customer

This client is a category leader in a fiercely competitive regional market — known for product breadth, customer loyalty, and a relentless focus on growth. But in today’s landscape, brand equity alone isn’t enough. As they shifted focus to digital optimization, it became clear: to scale smarter and faster, they needed more than visibility — they needed precision, performance, and insight.

That’s why they turned to NXTeck. Not for incremental improvement, but to transform how they understand, engage, and convert their customers in real time.

The Challenge

  • Slowed growth due to overreliance on outdated marketing tactics, limiting the ability to attract new customers
  • Declining engagement caused by limited audience reach
  • Obsolete tracking made it difficult to accurately measure foot traffic
  • Lack of customer LTV baseline hindered efforts to identify and invest in high-value segments
  • Competitive pressure required smarter ad spend without reliable data for segmentation

The Solution

Strategic Approach & Execution:

  • Revamped ad strategy through close partnership with the dispensary to overcome stagnant growth
  • Customer Suppression List implemented to shift spend toward new customer acquisition
  • ShopEQ used for location-based audience insights to refine targeting strategies while AdEQ enabled continuous creative testing
  • Seasonal campaigns (e.g., July 4th, Valentine’s Day) drove record engagement
  • Refreshed evergreen ads maintained consistent performance across channels
  • All strategic decisions were made collaboratively and guided by data-driven insights

The Results

NNXTeck’s data-driven strategy didn’t just improve performance — it redefined it

  • Sharp lift in ROI and transaction volume within the first few months of implementation NXTeck's strategic approach
  • Campaign saw an ROI of 1,395%, establishing a new performance benchmark
  • Online transactions hit record highs, powered by smarter targeting and campaign timing focused on customer service and drive through ordering capabilities
  • Customer Suppression List successfully attracted a wave of new customers
  • Seasonal campaigns (e.g., July 4th, Valentine’s Day) delivered unmatched engagement
  • Cart abandonment segment became the top revenue driver

Campaign Performance and Breakdown:

  • Overall Campaign ROI: 1,395%
  • Spend: $73,511
  • Revenue: $1,020,000

Make your ROI unstopable. Start with ShopEQ + AdEQ

Get Started