Cannabis Trends in 2023

Products, Consumers, and the Impact of Prohibition on the Industry 

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This new report highlights the lasting influence of cannabis prohibition on the industry and consumers, impacting product preferences, social equity programs, and more.

Key Points to Uncover: 

  • Prohibition leads cannabis consumers to associate potency with quality, resulting in a preference for flower as their product of choice.

  • Younger consumers with regulated access seek a wider variety of cannabis products.

  • Potency and effect remain crucial factors in purchasing decisions in regulated markets. 

  • States are investing in technical assistance and education to support equity applicants and businesses.

  • Cannabis lounges are addressing concerns related to inappropriate consumption, public health, safety, and the growing cannabis tourism market. 

  • Hemp-derived cannabinoids like Delta-8 THC are predominantly used in illicit markets due to limited access to natural, regulated cannabis products. In legal markets, consumers are less likely to consume them.



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