Cannabis Consumers
in America 2023

Explore Untapped Consumer Segments in Legal Cannabis Markets

Our new report delves into the challenges the cannabis industry faces in maintaining its growth amid evolving regulation and legalization dynamics. It highlights the untapped potential within two key segments: potential new consumers and individuals participating in gray markets in legal states. The report presents data from a 2023 cannabis survey of over 5,500 US adults, which provides insights into the behaviors, preferences, and concerns of these segments. By understanding these factors, the report aims to help the industry develop effective strategies to welcome and integrate these untapped participants, ultimately facilitating the industry's growth.