Cannabis Consumers
in America 2023

An updated exploration of Cannabis Consumer Archetypes

A refreshed analysis built upon the most recent data from New Frontier Data's annual nationally representative consumer survey unveils the latest cannabis consumer archetypes. Explore these Personas, with a comprehensive understanding of the nine distinct cannabis consumer archetypes, and delve into their purchasing behaviors, product preferences, and motivations for cannabis use. Embark on a journey to discover the intricate nuances of these archetypes and gain valuable insights into the world of cannabis consumers.

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