--- title: "Cannabis Consumers in America 2023: Part 2" description: A refresh of New Frontier Data's cannabis consumer archetypes using the latest data from our annual nationally representative annual consumer survey. Meet the nine cannabis consumer archetypes and get to know their purchasing behaviors, product preferences, and use motivations. --- [![NFD-logo-stacked\[19120\]](https://info.newfrontierdata.com/hs-fs/hubfs/NFD-logo-stacked%5B19120%5D.jpg?width=246&height=102&name=NFD-logo-stacked%5B19120%5D.jpg "NFD-logo-stacked[19120]")](https://newfrontierdata.com) # Cannabis Consumers in America 2023 Part 2:  Exploring the Archetypes ![NFDCCIA2023-pt2](https://info.newfrontierdata.com/hs-fs/hubfs/NFDCCIA2023-pt2.png?width=357&height=450&name=NFDCCIA2023-pt2.png "NFDCCIA2023-pt2") ### Download Your Free Copy An updated exploration of Cannabis Consumer Archetypes A refreshed analysis built upon the most recent data from New Frontier Data's annual nationally representative consumer survey unveils the latest cannabis consumer archetypes. Explore these Personas, with a comprehensive understanding of the nine distinct cannabis consumer archetypes, and delve into their purchasing behaviors, product preferences, and motivations for cannabis use. Embark on a journey to discover the intricate nuances of these archetypes and gain valuable insights into the world of cannabis consumers. Get all the details and analysis in the full report. Download it today!     ![equio-white-notag](https://info.newfrontierdata.com/hs-fs/hubfs/equio-white-notag.png?width=240&height=79&name=equio-white-notag.png "equio-white-notag") ### Read all of our reports on Equio! [Subscribe today!](https://newfrontierdata.com/equio-features/) © New Frontier Data. All Rights Reserved