Cannabidiol (CBD) is experiencing exponential growth in awareness, popularity, and use on a global level. In a survey to over 3,000 respondents covering 17 European member nations, this continent-spanning study explores CBD perceptions, availability, adoption drivers, and consumption behaviors.Topics in this report include:
  • European's awareness, beliefs and uses of CBD
  • Similarities and differences of European regional markets
  • Consumers' brand awareness and purchasing habits
  • Average spending on CBD products
  • CBD policy positions and beliefs about CBD’s applications
  • Non-consumers’ likelihood of trying CBD