Vol. 1-2019: Cannabis Consumer Retail Engagement 

New Frontier Data's Consumer Insight Series: Cannabis Consumer Retail Engagement, explores consumer purchasing habits and what influences them. Here are some ways you can leverage this report:

  • Identify strengths of different cannabis sources
  • Find which factors most impact a consumer’s purchasing decision
  • Discover tips for targeting cannabis consumers by age, household income, or product preference
  • Learn how dispensaries and online platforms can drive consumers from the illicit market
  • And more!


Consumer Insights are critical for organizations that want to build a competitive advantage and grow market share in the ever-changing cannabis industry. The cannabis consumer is not a monolith and competitive brands will build strategies to identify and better understand their target audience.

To understand the nuances of cannabis consumers, New Frontier Data conducted a survey to 3,000+ cannabis consumers, which revealed insights into various aspects of cannabis consumer behavior and engagement. New Frontier Data has identified five forces changing the consumer landscape:

  1. Expanding legal access
  2. Therapeutic efficacy
  3. New product innovation
  4. Convenience and discretion
  5. Social acceptance
Vol. 2-2019: Marijuana Consumer CBD Use


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